Thursday, 3 March 2016

Representation - Go through resources in preparation for Thursday 10th March

Below are two very detailed presentations taking you through Representation Theory.
Read and make notes (particularly questions you may have) ahead of next Thursday's lesson.

We will go through this carefully.

First, you can use the excellent structure I gave you a couple of weeks ago:

Representation theories from Great Baddow High School Media


Thursday, 25 February 2016

Thursday, 11 February 2016


1. Consolidation: Read the Daniel Chandler's introduction to Genre Theory.
Annotate / highlight, then write one or two paragraphs explaining what points you will be able to incorporate into your 1b essay.

2. Narrative theory:
a/ Read the chapter in your textbook and complete your class notes.
b/  Exam practice: Apply theories of narrative to one of your coursework productions. [25 marks]

3. Consolidation: Cultivation Theory

Read the extract below:

Tuesday, 9 February 2016

Genre Theory - Wider reading (and watching)

Once again Mrs G black has gathered lots of different resources on Genre theory to help you enlarge your understanding of the concept.

See link below:


Your first stop for all key concepts.

Why not start here?
Do genres in the cinema really exist and if so, can they be defined?

“Genres isn’t a word that pops up in every conversation about films or every review – but the idea is second nature to the movies and our awareness of them. Movies belong to genres much the way people belong to families or ethnic groups. Name one of the classic, bedrock genres – Western, comedy, musical, war film, gangster picture, science fiction, horror – and even the most casual moviegoer will come up with a mental image of it, partly visual, partly conceptual” (Richard T. Jameson, They Went Thataway, 1994, p. IX).

“The master image for genre criticism is the triangle composed of artist/film/audience. Genres may be defined as patterns/form/styles/structures which transcend individual films, and which supervise both their construction by the filmmaker, and their reading by an audience” (Tom Ryall, quoted by Stephen Neale, Genre, 1980, p. 7).

“…genre can be defined as a structural pattern which embodies a universal life pattern or myth in the materials of language… Genre is universal, basic to human perceptions of life” (John Cawelti, The Six-gun Mystique, 1975, p. 30).

As Barry Keith Grant writes in the introduction of his genre reader, “the work of defining film genres is surprisingly difficult and complex’” [1] because “…recognition of the importance of genre in the cinema is a relatively recent development….although chronologically it narrowly predates the early work of auteur criticism.” [2] Grant takes notice that until the late 1940s and early 1950s – when Robert Warshow and genre pioneer AndrĂ© Bazin wrote the first significant essays on film genre (about gangster movies and about the Western) – films were only distinguished by a phrase (for example, ‘a war movie’) “used as a convenient label to give one an idea of what the story was like, what to expect generally from a film.” [3] As before in literature, in painting and in other forms of art, “genre became a critical term, providing another conceptual framework for understanding movies.” [4] A genre classification can also double as a precise commercial study because it evokes certain audience expectations and therefore it allows one to establish classifications, comparisons, balance-sheets, valuations for the future and so on. Although it has been helpful for cinema studies, classifying films in accordance with their genre remains a difficult and risky endeavor because genre ‘impurity’ is by now, some twenty years after the solidification of genre study, a constant characteristic and a usual practice of the cinema as art and as industry.

Extract from:

Music Industry: Then and Now - Resources

And for much more information, see this post from Mrs G. Black for her students. So much there for you!

20 things you must know about music online
(Link also available on the right-hand side)

Thursday, 21 January 2016

More on Audience Theory - updating your notes for Thursday 28th January

1. Firstly, watched again the videos in the post below in the light of our discussion today.
Add to your notes on Audience Theory in your files.

I will be checking your notes next week.

2. A few starters mentioned today ...

Charlie Brooker's How TV Ruined Your Life?

David Gauntlett names 10 things wrong with Media Effects Theory:

3. The following powerpoint presentations will also help consolidate your understanding and stretch your knowledge further:

The Class PPT:

Further PPTs on Audience Theory

PPT on Moral panics:

On Hegemony / marxist reading of texts:

4. Start a detailed brainstorm of how to apply audience theory to your thriller opening for NEXT THURSDAY.

Thursday, 7 January 2016


We need to start studying for the exam units and we will start with some key media concepts and the theories around them.

We will start with Audience Theory. To that purpose and because we are behind, please watch the following videos before next Thursday and make some brief notes about each one. 

You can do that on paper in your folders. 

Bring your folders from now on to every lesson.