I gave you a copy but this is where you can access it. Read the first 20 pages (big writing, don't worry) and you should already be able to tackle the question with ease):
(The link is also on the right hand side)
This student's blog is also excellent:
Finally, this article should really help:
Why the Music Industry Must Change Its Strategy to Reach Digital Natives
Overview: Mark Mulligan is vice president and research director at Forrester Research, serving consumer product strategy professionals. He is a leading expert on music and digital media.
The music industry’s fortunes (or lack thereof) are familiar to most. The CD is suffering one of the longest death rattles in consumer product history, and it is becoming painfully clear that digital downloads are no knight in shining armor about to whisk up the fallen music business and ride off into the revenue growth sunset.
So how did we get here? What happened? The answer is simple: You. ...
Read more by clicking on the above link.
And here are the short talks/presentations you gave your peers in class: