Saturday, 25 February 2012

Homework due Monday 5th March

1. Sum up Michael Wesch's main point about the web (or Youtube in particular) in one paragraph.

2. Write down your understanding of the following terms used by Wesch: "networked individualism", "the invisible audience phenomenon", "context collapse", and "connection without constraint".

3. On the whole, do you agree or disagree with Wesch's ideas? Why?

4. How might Wesch's ideas be applied to the music industry (or, at least, the production of music)?

Due in 1st March - WeMedia - UPDATED

- Redrafted essay on public sphere question.
Use feedback in books and suggested structure.

- Paired presentations on last week's research. Will be happening in the first lesson.

- Independent learning: use the overview map to start narrowing down your case studies and revise 'Who Says What?', read the 4 articles from the MediaMag, follow and read the links in the previous post. Make some notes and make sure to update your folder.

To read the latest MediaMag online, click here. You'll need the log in details. It's issue 39 you want to look at.


TIP: SPREAD THE READING OVER THE WEEK! 20 minutes' slot = reading 1 article + make notes.

Wednesday, 22 February 2012

Two of your recommended writers on We Media are having a bit of an argument...

Evgeny Morozov, author of The Net Delusion, writes an interesting blog, called 'the net.effect' which you should skim occasionally.
The title of his latest post is:
Picking a fight with Clay Shirky

Clay Shirky makes several points in the comments section of this article:
Was What Happened in Tunisia a Twitter Revolution?

This article and comments are worth a read in themselves...

Well worth a few minutes of your time!

While we're at it, this is a quick one on Zizi Papacharissi and The Virtual Sphere:

This is the video that Matthew and Josh found:

Sunday, 19 February 2012

Work Due for Monday 27th February

Use the handouts from the lesson on Monday 20th February and do some online research to answer these questions:

1. What is Chris Anderson’s theory of ‘the long tail’?
2. What does the theory of ‘the long tail’ mean for the music industry and to other areas of the media such as online television?
3. What is Don Tapscott and Anthony Williams’ theory of Wikinomics?
4. What are the five big ideas of Wikinomics and how might these ideas be applied to the music industry?

These videos might be helpful (although the Chris Anderson one is very "economics-ish" and you probably don't need to watch all of the Tapscott one):

Saturday, 18 February 2012

Due in on Thursday 23.2.12

Complete your essay: Are the media becoming more democratic?
--> Use at least 2 case studies and make sure to mention hegemony and public sphere. You could quote Clay Shirky or anyone else we have come across (Papacharissi etc.), or anyone from the articles and videos we have provided.
Intro should offer an overview of the arguments.

VERY FEW OF YOU HAVE PICKED UP THE NOTES AND ARTICLES. IF YOU STILL HAVEN'T, THEY'RE IN THE POD... The 4 recommended articles are all compulsory reading from the Media Mag. You can find them online from the English and Media Centre, once you've logged in, in the archives (they're all from the February 2012 issue). Aim to have read all 4 over the next couple of weeks.

Read/ Watch recommended links (see Twitter feed and below) or find your own links and embed links and add comments in your own blogs.

Folders / independent study check. (please make sure you bring it- some of you did not have it last time- Negative Referral if missing again).

Watch this:

You can go over this very useful summary of what we mean by Hegemony.
The last slide suggests that New Media is a way of challenging hegemonic forces by allowing a new flourish of plurality. Of course, as an A2 student, you have to consider to what extent this is the case.

And of course, you need to show that you understand how the emergence of New Media challenges what happens when traditional media dominate. I showed you this short clip to make the point. Look at it again!

Below is a great TED talk about the Digital Divide. This is clearly a criticism of the idea that New Media is a force for democracy; some people are "digitally excluded". The first 5 minutes make the point.

Finally, if you haven't yet watched the Clay Shirky documentary, DO IT NOW. You're very likely to quote him in your essay so... here is the link again.
Us Now - Clay Shirky

PS: A good explanation of the Public Sphere: (pay attention to the last 2 minutes for essay ideas on the Public Sphere and the Internet)

Saturday, 4 February 2012

Two Tasks due for Monday 20th February

You will hopefully have time to begin work on these tasks in the second lesson on Monday 6th February. Both tasks are due on Monday 20th February (the first day back after the half-term break).

Task One

Show your understanding of David Gauntlett's ideas on your blog. Use these questions to help you:

1. According to Gauntlett, what was "the media" like in the past and what changes have now occurred?

2. How far do you agree with Gauntlett?

3. How might Gauntlett's ideas be applied to the music industry?

Post your work in the form of writing or a video or something else...

Task Two

Prepare a "music industry in the online age" case study and be ready to present your findings to the class on Monday 20th February. Your case study could focus on an artist (e.g., Lana del Rey), a website or service (e.g., Spotify or Rara), a practice (e.g., downloading or streaming), a problem (e.g., piracy)...It's up to you, but try to make your case study as up-to-date as possible. (No Lily Allen or Arctic Monkeys.)

In your case study, try to refer to some or all of these points:
- the impact of online media on the music industry and how the industry has changed from the past;
- the impact of online media on the production and distribution of music;
- how consumer behaviour and audience response has changed;
- how technological convergence has affected the industry.

Your presentation can be in the form of a video, a poster, a photo montage, or anything else you like. Be creative. If you choose to do a Powerpoint or a Prezi, do not read off the screen.

Try to bring some theory into your case study (e.g., Gauntlett's ideas).

Browse some of the links below to get you started if you're stuck:
Spotify’s Daniel Ek: Music industry 'entering golden age'
The Difference Between the Music Industry & The Recording Industry
IFPI digital report: annual music download revenues top $5bn for first time
Spotify now has 3 million paying customers
STOP COMPLAINING! Study Shows New Era Of Abundance In Music, Entertainment [INFOGRAPHIC]
Digital Music Piracy Since 2004 [INFOGRAPHIC]
The Civil Wars' Success Formula: Live Shows + Social Media + Music Placements
And the "20 things you must know about Music Online" link on the right!
Or simply click on the HYPEBOT.COM link above to find good case studies.

Thursday, 2 February 2012

Reminder - Due in Thursday 9.2.11

After such a fruitful discussion, it's time to practise putting ideas to paper.

1. Complete the essay started in lesson. The mark scheme can also be found in earlier post.
If there is a problem, see me BEFORE Thursday. You all made a good start so I am looking forward to reading your finished pieces.
If you were absent, find out from your peers or from me BEFORE Thursday.

2. Some of your mini-docs due in last week are not yet embedded in your blogs. MAKE SURE IT IS DONE ASAP.

3. Independent study - Notes from the article I gave you in class 2 lessons ago (there are questions to address on the last page) - Either in your folder or posted on your blog please. Raju and Nimesh, I have your copies in the English office. Please pick them up.

THE A STUDENT: Any interesting article(s) you come across can be linked on your blog with a couple of bullet points summing up topic/argument. Might be about the use of Social Media (maybe Facebook or Twitter specifically) during the Arab Spring or something more specific you want to use as a case study/example.
You could also watch and embed the other parts of the 'How Facebook Changed the World /The Arab Spring' documentary in your blog - Time wisely spent!