Use the handouts from the lesson on Monday 20th February and do some online research to answer these questions:
1. What is Chris Anderson’s theory of ‘the long tail’?
2. What does the theory of ‘the long tail’ mean for the music industry and to other areas of the media such as online television?
3. What is Don Tapscott and Anthony Williams’ theory of Wikinomics?
4. What are the five big ideas of Wikinomics and how might these ideas be applied to the music industry?
These videos might be helpful (although the Chris Anderson one is very "economics-ish" and you probably don't need to watch all of the Tapscott one):